Aura Balance
Feminine pH balance.
Pineapple gummies, sixty to a pouch.
Case 05 · 2025 · Wellness & beauty
A brand that asks, not tells.
A wellness brand of daily gummies for women. It needed to talk about balance and confidence without sounding clinical or greenwashed.
01The brief
Identity, packaging for two SKUs (Aura Balance and Aura Slim), and a launch campaign.
The insight
Talk to women as equals, not as patients.
02The campaign
Social first, intimate and body-positive.
Real women, close up, in soft light.
How is your aura today?
Do you feel in balance?
03Two packs
Two products, one family.
Each pack speaks its own language; the family resemblance stays.
Aura Slim
Slim by night, strong by morning.
Nighttime gummies, sixty to a jar.