Mariem Ben Gamra.
Work Say hi

Case 01 · 2026 · Joya Energy

Solar energy, made simple to trust.

A technical solar offer, turned into a website anyone can follow, from the first question to an audit request.

Client
Rayen Goucha
Year
2026
Location
Tunis, Tunisia
Role
UX/UI, art direction, motion, front-end
Delivered
Website, motion, print
Visit joya-energy.com

Estimated savings

0DT / year

Bill today Saved with solar

Example from the savings simulator

Step 2 of 4

Tell us about your building

ResidentialTertiaryCommerceIndustryAgriculture
Scroll

The insight

Nobody wants to fill in an audit. Everybody can answer four small questions.
The process

From a site map to a live site.

I led it end to end: UX, art direction, motion and front-end development.

01 UX, storytelling & motion

Reads like a conversation.

Before drawing anything, I listed the questions a business owner asks before trusting a solar offer, and ordered the home page around them: what it is, how it works, what you save. Every path ends at the audit.

I designed the motion and built it in front-end code: sections reveal as you scroll and the figures count up, so movement always points to what to read next.

  • Site map
  • Page hierarchy
  • Motion design
  • Front-end
joya-energy.com
Beyond the screen

The same voice, on paper.

The identity carries off screen: a roll-up for events, a flyer that walks through the offer in three steps, and business cards.

Joya Energy roll-up banner in orange: Joya invests, you save, with the three-step offer and a QR code
07Roll-up banner
Joya Energy flyer: Joya invests, you save, three numbered steps and the Joya OS dashboard on a laptop
08Flyer
Joya Energy business cards in orange and white
09Business cards

Client testimonial

“Everything was on point.”

“You were there for every last-minute change. You delivered something beyond what I expected, even when I told you I would go with the first version. Thank you again — the website is now live.”

Rayen GouchaJoya Energy

The outcome

From a blank page to a live site.

Visit joya-energy.com