01 UX, storytelling & motion
Reads like a conversation.
Before drawing anything, I listed the questions a business owner asks before trusting a solar offer, and ordered the home page around them: what it is, how it works, what you save. Every path ends at the audit.
I designed the motion and built it in front-end code: sections reveal as you scroll and the figures count up, so movement always points to what to read next.



