Case 04 · 2025 · Premium olive oil · Brazil
An olive oil with a guardian.
A Mediterranean olive oil heading for Brazilian shelves needed an identity and a bottle that felt authentic, and that a shopper could trust at a glance.
Logo, label and print-ready packaging, working from the client's type and palette.
The insight
A native North African bird eats the insects that damage olive trees. It protects the harvest, so it became the brand's second mark.
Five steps, one label.
From the client's type and colour to files ready for the printer.
- 01
Brief
Turned the client's type and colour into a coherent, production-ready system for the Brazilian market.
- 02
Research
Looked into Tunisian olive farming and found the bird that guards the trees.
- 03
Label explorations
Tested hierarchy and proportion to see how the identity reads at bottle scale.
- 04
Packaging
Used the bird to tie the label to nature and origin, with certifications and nutrition around it.
- 05
Print production
CMYK files calibrated for glass and label stock, with a full labelling guide.
Two marks, one origin.
A wordmark drawn from the olive, and a bird drawn from the grove.
The wordmark
Hand-drawn from the olive
The U is an olive branch; the A holds a drop of oil.
The second mark
The guardian bird
It eats the insects that damage olive trees, so it protects the harvest.
Read it closely.
Point at a number to see what each part of the bottle does.
A hand-drawn wordmark
The U is an olive branch, the A holds a drop of oil.
The bird, on the label
Perched under the name, where a shopper's eye lands next.
Read at bottle scale
Hierarchy and proportion tested until the label reads at a glance on the shelf.
The back label
Certifications and nutrition laid out so the label still breathes.