A festival under the open sky.
Sama Festival · Brand identity
Move through the night. The desert plays along.
to explore
The name
سماء
SAMA — Sky, in Arabic.
An open space with no boundaries, where music brings people together and everyone shares one moment under the sky.
A visual identity for Sama Festival, an electronic music festival in the Tunisian Sahara where music brings people together to create a unique community.
The concept
A place to connect through sound.
Sama Village is an electronic music festival in the heart of the Tunisian Sahara, where music, nature and people come together to create a unique community.
Fire, rhythm and a sunset set: the identity grew from these moments, warm, raw and shared.
The brand
From desert waves to a wordmark.
The fluid lines of the dunes became one wave, the wave became the distinctive A, and the same logic carried through every letter of SAMA.
Visual assets & merchandise
From the desert to the experience.
A small collection that carries the sign home: the same white wordmark, on pieces made to travel with the festival.
Social media
A consistent presence.
A visual system for Instagram that shares the atmosphere, the people and the spirit of Sama Village before, during and after the event. It drifts on its own and moves on as you scroll; drag or swipe to take over.
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